We provide a critical and independent assessment of the way you market and sell your products and services. We develop and (if required) implement improvements to increase your profitability.
Often this is about the people around you. Do they have the right skills and other attributes to drive your business forward. We advise on ways to select, target, retain and motivate the right people.
How do you build value before sale, who will you sell to, why would they want to pay highly for your business, can you develop strategic value for the acquirer to leverage?
Many acquisitions fail to realise the expectations of the acquirer. Although financial and legal due diligence are usually done well, non-financial diligence is often done badly.
This is an issue common to many growing businesses. Board level, marketing, sales and financial skills are expensive and many companies do not need them on a full time basis.
You have a planning process and a full management team. You have developed a plan for the future of your business. Is it robust, could it be better, is it the result of "group think"?