Peter Henry joins Azure Partners
Peter Henry joined Azure Partners on 1 March
Peter's career has encompassed a wide range of industry sectors including Fast Moving Consumer Goods, Business to Business, and Service Industries.
His experience includes all aspects of marketing, from strategic planning through market research, new product development and databases to advertising and sales promotion. He has a particular skill in helping companies identify and understand what really makes them unique, and through this, build their businesses by realising the value of their competitive advantage.
Moving into general management and business planning he has widened his portfolio to include medical and the not-for-profit sectors.
Peter commented:
"Finding a consultancy whose team has the knowledge, experience and passion to practically help businesses develop, and can prove it ,is harder than finding a needle in a haystack. Azure Partners is such a organisation and this is the reason why I decided to join them. Not that they made it easy and I had to prove that my 38 years in marketing and more latterly in business planning brought an extra dimension to what they already delivered to clients, before the offer of becoming a ‘Partner’ was made.
At the core of my skill set is the focus on customers and getting to the nub of the competitive advantage, what is unique and beneficial about a company’s offer. Having worked across a range of industries, in companies from the very large to the very small, and from start up to exit, I am looking forward to working with my new colleagues to help them deliver even better results for their clients."